Skip to main content

Coursera | GoPro Case Study | Marketing in digital world.

          1.    . What are the secrets behind the success of GoPro's UGC strategy?
     
è Sharing the content generated by the customers has shown the potential buyers about how the gopro’s video come out to be. It looks very authentic and people can relate with them. GoPro also organize a number of events in which they give rewards to the best video creator. Also, people contribute on the review section of the product which makes the side interactive and adds points for the potential buyer before purchasing the products. 



            2.    What lessons can other firms learn from GoPro's UGC strategy?
     
è The lessons that other firm can learn from GoPro’s UGC strategy are :
            1. People buy story not the product. GoPro website shows the experience of the people with their product which makes the product more attractive as it shows that customers are satisfied and happy with the product.


2.As the competition grew in these field, instead of increasing the money spent on advertisement, the firm started to focus more on UGC advertisement. They collaborated with sportsmen who uses their product, and also organised various events in which a large number of people participated, which lead to free promotion

3. The company without showing the product promotes the product, an unique thing that very few companies can do.

4. It provided the customer a platform where they can easily edit and add music to their video from their library. So, they don’t need any other software to do that.



3. How could GoPro improve its UGC strategy?
-> GoPro can
1. Ask user to share their story on how GoPro device changed their life, and share it with public.
2. Organize Fan meet up sort of thing, in which all the GoPro device owners can come and have interaction with the team and can share their journey with GoPro
3. Share a short and compelling videos of the created by the customer because audiences are now more crunched for time than ever, they appreciate short and compelling visual content more than longer and harder-to-digest written content
4. Most of the GoPro users are using older version of the device, the company should run some drive where the people can exchange their old device and upgrade to a new one at discounted rate.  This would lead to increase in brand loyalty, and help the company in promotion through word of mouth.

Comments

Post a Comment

Popular posts from this blog

Coursera | Thingiverse case study | Marketing in a digital world

1.   1.   Record the name & number (you can obtain the number from the thing's URL) of the thing (design) that you picked. è Entitled Goose from Untitled Goose Game 3906053 2.   2.   What type of object is this (i.e., replacement, substitute, solution, creation)? è Creation 3.   3.   Why did you select this particular object? è It looked attractive and quite intriguing. 4.   4.   How might Thingiverse (or a service like it) impact product placement? è Thingiverse and services like that can have a profound impact on the placement. The producer or manufacturer can directly send the digital copy of the product to the consumer, and the consumer can print it directly. The middleman, inventory and logistics cost can cut down making the overall product cheap. 
1 comment
Read more

HUMAN RESOURCE MANAGEMENT

What is Human Resource Management? Human Resource or HR is one of the department which deals with finding, screening, recruiting, and training job applicants, and administering employee benefit programs. It is a function of the company or organization which deals with concerns that are related to the staff of the company. An HR department is an essential part of any business regardless of the organization's size. It focuses on maximizing employee productivity, efficiency and protecting the company from any issues that may arise from the workforce. FUNCTIONS OF HUMAN RESOURCE MANAGEMENT Managerial Function Operative Function Managerial function includes  1.  1.  Planning     This is the primary function to set goals and objectives of an organization. The policies and procedures made to achieve these goals. When it comes to planning the first thing is to foresee the number and type of employees needed to accomplish the objectiv...
Post a Comment
Read more