Coursera | GoPro Case Study | Marketing in digital world.

          1.    . What are the secrets behind the success of GoPro's UGC strategy?

     
è Sharing the content generated by the customers has shown the potential buyers about how the gopro’s video come out to be. It looks very authentic and people can relate with them. GoPro also organize a number of events in which they give rewards to the best video creator. Also, people contribute on the review section of the product which makes the side interactive and adds points for the potential buyer before purchasing the products. 

            2.    What lessons can other firms learn from GoPro's UGC strategy?

     
è The lessons that other firm can learn from GoPro’s UGC strategy are :

            1. People buy story not the product. GoPro website shows the experience of the people with their product which makes the product more attractive as it shows that customers are satisfied and happy with the product.

2.As the competition grew in these field, instead of increasing the money spent on advertisement, the firm started to focus more on UGC advertisement. They collaborated with sportsmen who uses their product, and also organised various events in which a large number of people participated, which lead to free promotion

3. The company without showing the product promotes the product, an unique thing that very few companies can do.

4. It provided the customer a platform where they can easily edit and add music to their video from their library. So, they don’t need any other software to do that.

3. How could GoPro improve its UGC strategy?

-> GoPro can
1. Ask user to share their story on how GoPro device changed their life, and share it with public.
2. Organize Fan meet up sort of thing, in which all the GoPro device owners can come and have interaction with the team and can share their journey with GoPro
3. Share a short and compelling videos of the created by the customer because audiences are now more crunched for time than ever, they appreciate short and compelling visual content more than longer and harder-to-digest written content

4. Most of the GoPro users are using older version of the device, the company should run some drive where the people can exchange their old device and upgrade to a new one at discounted rate.  This would lead to increase in brand loyalty, and help the company in promotion through word of mouth.