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Coursera | Thingiverse case study | Marketing in a digital world

1.   1.   Record the name & number (you can obtain the number from the thing's URL) of the thing (design) that you picked. è Entitled Goose from Untitled Goose Game 3906053 2.   2.   What type of object is this (i.e., replacement, substitute, solution, creation)? è Creation 3.   3.   Why did you select this particular object? è It looked attractive and quite intriguing. 4.   4.   How might Thingiverse (or a service like it) impact product placement? è Thingiverse and services like that can have a profound impact on the placement. The producer or manufacturer can directly send the digital copy of the product to the consumer, and the consumer can print it directly. The middleman, inventory and logistics cost can cut down making the overall product cheap. 

Coursera | GoPro Case Study | Marketing in digital world.

          1.      . What are the secrets behind the success of GoPro's UGC strategy?       è Sharing the content generated by the customers has shown the potential buyers about how the gopro’s video come out to be. It looks very authentic and people can relate with them. GoPro also organize a number of events in which they give rewards to the best video creator. Also, people contribute on the review section of the product which makes the side interactive and adds points for the potential buyer before purchasing the products.              2.       What lessons can other firms learn from GoPro's UGC strategy?       è The lessons that other firm can learn from GoPro’s UGC strategy are :             1. People buy story not the product. GoPro website shows the experience of the people with their product which makes the product more attractive as it shows that customers are satisfied and happy with the product. 2.As the competition grew in these field, instead